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Contemporary Art Programs /

Serious Play - Lessons in Learning/Unlearning: Project 404

A practice of attention that aspires us to remain active and creatively engaged, with our environment and ourselves, while using the devices that have become our unconscious appendages.


FRI, JUL 12, 2019 | 12:30-2PM




Gallery at BRIC House
647 Fulton Street
(Enter on Rockwell Place)
Brooklyn, NY 11217
United States
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Project 404

July 12, 2019 12:30-2pm


Play has traditionally been understood as an activity of childhood; an essential space that allows children to learn to recognize patterns and systems within our cultures. How does the practice of play transform when it is removed from the confines of recreation and applied to the processes of artistic creation? These events embrace forms of childhood play through the use of experimentation, chance, and failure, and grant us momentary freedom from the restrictive rules and limitations that burden us in our everyday lives. BRIC is proud to present a series of public programs in conjunction with Serious Play: Translating Form, Subverting Meaning where play offers us a space to engage in the difficult issues we face in the 21st-century such as the over-saturation of digital content, overlooked forms of accessibility, and the uncomfortable lexicon of systemic oppression that afflicts African American communities.

Smartphones, laptops, tablets, televisions, and the ever-growing forms of wearable technology are all accessible tools that provide us with the sense of play and leisure we seek as modes of escape within the high-stress circumstances of the everyday. With the oversaturation of YouTube videos, Instagram images, Twitter snippets, and Snapchat stories, it is easy to become passive when new content fights for our attention at every moment. Project 404 is a practice of attention that aspires to help us remain active and creatively engaged, with our environment and ourselves, while using the devices that have become our unconscious appendages.

The practice consists of two phases: a silent phase of sixteen minutes during which the participants look intently together at a single image using our individual devices. The subsequent phase is a colloquy or conversation of circa 60 minutes, during which the participants discuss their experiences of the silent phase (with devices put aside). Participants should know that this is a communal practice. We need to start and end together, so we ask that you arrive as close to 12:30 as possible and commit to stay for the duration of the practice, which will end no later than 2pm.

Please join us!

This program is a part of the exhibition Serious Play: Translating Form, Subverting Meaning.

EXHIBITION ON VIEW June 27 - Aug 18, 2019
OPENING RECEPTION: Thurs, June 27, 2019 from 7-9PM


Venue Information:

The 3,000 square-foot Gallery in BRIC House has soaring 18-foot ceilings that permit major exhibitions focusing on emerging and mid-career artists and curators. 

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